Pantone's 2023 annual color release, what kind of sparks will the red color and industrial architecture collide with?

Every December, Pantone, the authoritative color research institute, reflects the zeitgeist by selecting the colors of the coming year, and the colors of 2023 are on schedule.

The newly announced "Extraordinary magenta," which PANTONE calls "an unconventional red for an unconventional time." It was inspired by a small insect called cochineal, which is one of the most precious dyes in the natural dye family and one of the strongest and brightest dyes known in the world.

PANTONE 18-1750

Viva Magenta

Extraordinary magenta

Color experts at the PANTONE Institute analyze market trends, socioeconomic conditions, arts and culture, mainstream media and technological advances to determine the final color of the year. So expect to see a lot of it in the fashion textile and graphic design industries in 2023.

So what kind of surprise will the red color bring when it is applied to the field of industrial buildings? This article carefully selected 8 projects that use wiskind products on the exterior wall or roof to find out.

As the year draws to a close, "Extraordinary magenta" not only represents the warmth and joy of its color itself, but also represents the courage and vitality needed to face the unconventional era after the epidemic.

In recent years, the public's cognition of the color of industrial buildings is no longer confined to black, white and gray, but more yearning for bright and gorgeous colors to highlight the enterprise's own personality and feelings.

As a professional building envelope expert, mastercard has always been innovative and adventurous in green building materials, and committed to providing customers with customized solutions, using technology to help customers make their ideas on the color and texture of the envelope system possible.

Wiskind, Building for Beauty and Eternity, for the Creation of a Better Life！